Increase body font size by 2px

Test run byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

For older audiences on advertorials/sales pages, bumping body text 2px was the easiest conversion boost.

Who ran it

Kasper Dolk (@kasper_dolk) shared this test on X. The numbers and screenshots are theirs.

View the original post on X

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