Product finder quiz on collection page: +€54,910 lift (running)
Test run byKasper DolkMaison Commerce
Commentary byLiftArchiveOur analysis, not theirsAdding a product finder quiz to the collection page showed a revenue lift of €54,910 in Kasper Dolk's test for a Dutch electronics brand. The test was still running at 89% confidence with 33,388 visitors. It had not yet reached significance, so this is an early read.
- Revenue lift: +€54,910 as reported by the testing tool at the time of the post. The post doesn't say over what period it was measured.
- Confidence: 89%, marked "Near Significance". Promising, but not yet a confirmed winner.
- Visitors: 33,388 at the time of the post. The test started on Aug 14, 2026 and was still running.
- Conversion rate and revenue per visitor were not shared.
The change
The variant adds a product finder quiz to the collection page; exact placement was not shown.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The collection page showing the brand's large product range, with no help choosing between products.
Variant
The same page with a product finder added. Shoppers answer a few questions and get a recommended product. The post does not show the quiz design or where it sat on the page.
Why it likely won
Our reading of the result, not the practitioner's claim.
- shoppers kept saying they weren't sure which product to pick, and a quiz tackles that objection head on.
- a large range can stall buyers with too many options, and narrowing it to one recommendation makes the decision easier.
- electronics have specs that are hard to compare, so guided selling likely helps more here than in simpler categories.
Caveats: The test was still running and had not reached significance, so the final result may differ. Only revenue lift, visitors and confidence were shared.
Who ran it
Kasper Dolk (@kasper_dolk) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we add a short product finder quiz to the collection page, then more visitors will buy because they get a clear recommendation instead of having to compare a large range themselves.
- Primary metric
- Revenue per visitor
- Guardrails
- Conversion rate
- Return rate
- Quiz completion rate
- Who should test it
- Stores with a wide, similar-looking range where customers ask which one to pick. Stores with a few clearly different products gain little from a quiz.
Questions
Do product finder quizzes increase sales?
In this running test, a quiz on the collection page showed a €54,910 revenue lift at 89% confidence. It was not yet significant when shared.
When does a product quiz make sense?
Kasper Dolk added it because shoppers kept saying they weren't sure which product to choose from a big range. That objection is the signal to look for.
Where should a product finder go?
This test put it on the collection page, where shoppers face the full range. The post does not say where on the page it sat.