'How you'll feel' timeline on PDP: +14% conversion (unconfirmed)
Test run byKasper DolkMaison Commerce
Commentary byLiftArchiveOur analysis, not theirsAdding a timeline to the product page that shows how customers feel after taking a supplement lifted conversion rate by 14%. Kasper Dolk ran the test for a supplement brand and was still waiting to confirm the result. The section was built from survey objections about whether it works, scams and price.
- Conversion rate: +14%, on what Kasper Dolk described as a good amount of traffic and orders.
- No other metrics were shared, so the effect on revenue, order value and profit is unknown.
- The test was still running at the time of the post.
The change
Variant adds a day-by-day results timeline with a guarantee
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The product page without a results timeline.
Variant
A new section with a headline in the customer's own words, a day-by-day timeline of how they feel, and a 30-day risk-free guarantee at the bottom.
Why it likely won
Our reading of the result, not the practitioner's claim.
- a timeline sets clear expectations, which speaks to the worry that the product won't work.
- a headline written as the outcome customers want makes the benefit concrete.
- the guarantee at the bottom removes risk for shoppers worried about price or scams.
Caveats: The result was not yet confirmed when shared, and sample size, duration and significance were not given. The screenshot is a template, so the real copy and timeline steps were not shown.
Who ran it
Kasper Dolk (@kasper_dolk) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we add a timeline showing how customers feel after day 1 and in the days after, then more visitors will buy because they know what to expect and trust it will work.
- Primary metric
- Conversion rate
- Guardrails
- Revenue per visitor
- Refund rate
- Subscription take rate
- Who should test it
- Supplement, wellness and skincare stores where results build over time and buyers doubt the effect. It fits less well for products with instant, obvious value.
Questions
What is a results timeline on a product page?
It is a section that shows what customers can expect at set points, such as day 1, day 5 and day 15. Here it lifted conversion 14% in an early read.
Why add a guarantee under the timeline?
The brand's surveys showed worries about the product not working and about price. A 30-day risk-free guarantee speaks directly to both.
Is the 14% lift confirmed?
No. Kasper Dolk shared it while still running the test to confirm it.
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