Long-form 8-section landing page: conversion rate 0.97% to 3.49%
Test run byKasper DolkMaison Commerce
Commentary byLiftArchiveOur analysis, not theirsRebuilding a landing page into an 8-section long-form flow took conversion rate from 0.97% to 3.49%, the 259.7% lift Kasper Dolk reported. They did this for a client and say it came with no extra ad spend. The figures are a before/after comparison on small numbers, not a split test.
- Conversion rate went from 0.97% to 3.49%. That is the 259.7% increase shown in the screenshot.
- Add-to-cart rate went from 3.66% to 8.34%, and reached-checkout rate from 1.25% to 4.48%.
- The counts are small: 21 converted sessions before versus 28 after.
- The post calls it a revenue increase, but the screenshot shows conversion rate. Revenue figures were not shown.
The change
Illustrative: old page layout not shown; the variant follows an 8-section long-form flow.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The previous landing page. Its layout was not shown.
Variant
A long-form page in 8 sections: a header matched to the traffic source, a benefit-led why section, a featured review or press block with faces and country, an offer section with shipping, benefits and payment methods, photo reviews with a CTA back to the offer, how it works, an honest comparison, and a footer without social links.
Why it likely won
Our reading of the result, not the practitioner's claim.
- matching the header to the ad or source tells visitors they landed in the right place.
- reviews with faces and locations, plus an honest comparison, build trust for a store visitors may not know.
- repeated links back to the offer give ready buyers an easy path at any point on the page.
Caveats: This compares two periods, not a split test, and rests on 21 and 28 orders. Traffic in the new period appears much lower, so a change in traffic mix could explain part of the jump.
Who ran it
Kasper Dolk (@kasper_dolk) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we rebuild the landing page as a long-form flow of matched header, benefits, social proof, offer, how it works and comparison, then more visitors will buy because each common doubt is answered in order.
- Primary metric
- Conversion rate
- Guardrails
- Revenue per visitor
- Average order value
- Bounce rate
- Who should test it
- Brands sending paid social traffic to a single hero product that needs explaining. It may not suit stores with large catalogues or visitors who already know exactly what they want.
Questions
Do long-form landing pages convert better?
For this client, a long-form 8-section page came with conversion rate going from 0.97% to 3.49%. It was a before/after check on small numbers, so test it on your own traffic.
What sections should a product landing page have?
This page used a source-matched header, benefits, featured reviews, an offer block, photo reviews, how it works, a comparison and a simple footer. Each section aims to answer one common doubt.
Should I remove social links from my landing page footer?
This page dropped them so visitors are not sent away from the offer. Its effect was not tested on its own.
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