PDP with custom 3-for-X bundle selector: +43.75% revenue per session
Test run byKasper DolkMaison Commerce
Commentary byLiftArchiveOur analysis, not theirsA redesigned product page that put the 3-for-X bundle front and centre with a custom bundle selector raised revenue per session by 43.75%. Kasper Dolk ran this test for a client. Revenue per session went from $1.12 to $1.61 across about 21,000 sessions.
- Revenue per session rose from $1.12 to $1.61, a 43.75% lift.
- Experiment revenue was $16,623.10 for the new page versus $11,947.42 for the old one.
- Traffic was close to even: 10,342 sessions on the new page and 10,623 on the original.
- Conversion rate, average order value and statistical confidence were not shared.
The change
Illustrative: a custom bundle selector highlighting 3-for-X replaces the standard options.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The client's old product page. Its layout was not shown, and the post implies the 3-for-X bundle got less emphasis.
Variant
An optimised product page with a custom bundle selector that gives more weight to the 3-for-X bundle. Other page changes were not described.
Why it likely won
Our reading of the result, not the practitioner's claim.
- making the 3-pack the obvious choice nudges shoppers to buy more units per order.
- a clear selector that shows the bundle saving makes the value easy to compare.
- the whole page was rebuilt, so some of the lift may come from changes besides the selector.
Caveats: The variant was a full product page redesign, so the bundle selector's own effect is unknown. No confidence level, test length or profit impact was shared.
Who ran it
Kasper Dolk (@kasper_dolk) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we make the 3-for-X bundle the most prominent option in a clear bundle selector, then revenue per visitor will rise because more shoppers choose multiple units.
- Primary metric
- Revenue per visitor
- Guardrails
- Conversion rate
- Gross margin per order
- Refund rate
- Who should test it
- Stores selling consumables or products people use up or buy in multiples. It fits less well for high-ticket or one-off items where nobody needs three.
Questions
Do bundle selectors increase revenue on product pages?
In this test, a new product page with a 3-for-X bundle selector lifted revenue per session by 43.75%. The page was redesigned at the same time, so the selector was not the only change.
Should I highlight the bundle or the single product?
Here, putting more emphasis on the 3-for-X bundle won. Watch margin, since bundle discounts can lift revenue while cutting profit per order.
Which metric should a bundle test use?
Use revenue per visitor or session, as this test did. Conversion rate alone can miss the gain from bigger orders.
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