Best seller labels and a tighter fold: +$2.15 revenue per session
Test run byOliver KenyonConversionwise
Commentary byLiftArchiveOur analysis, not theirsLabelling top products as best sellers and trimming content above the products raised collection page revenue per session by $2.15. Oliver Kenyon ran this test after finding that 25% of visitors left before seeing a product. The win came from desktop; mobile did not move.
- Revenue per session: up $2.15. The baseline was not shared, so the percentage lift is unknown.
- Monthly revenue: about $118,000 extra, based on the team's forecast.
- Yearly revenue: about $1,416,000, a forecast rather than banked revenue.
- Desktop drove the gain. Mobile was flat, so this is not a win on every device.
The change
A shorter header brings products into view, and top items get Best Seller labels.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
A tall hero image with a headline, then a headline strip and a review block. Products only appeared after scrolling past all of that.
Variant
The hero was shortened and the review strip removed, so the filter bar and product grid showed up within the first screen. Top products carried a small Best Seller label.
Why it likely won
Our reading of the result, not the practitioner's claim.
- people who land on a collection page want products, and making them scroll first loses some of them.
- a Best Seller label gives an easy shortcut when many products look alike.
- desktop may have gained more because the old hero filled more of a wide screen.
Caveats: Two changes shipped together, so their separate effects are unknown. Sample size and test length were not shared, the revenue figures are forecasts, and mobile showed no lift.
Who ran it
Oliver Kenyon (@oliverkenyon) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we shorten the collection page header and label our best sellers, then revenue per session will rise because shoppers see products right away and have a clear place to start.
- Primary metric
- Revenue per session
- Guardrails
- Bounce rate
- Product click-through rate
- Average order value
- Who should test it
- Stores whose collection pages open with a big banner or extra content before the grid, especially with a lot of desktop traffic. If products already show on first load, the fold change has little to fix.
Questions
Should collection pages have a big hero banner?
In this test, shrinking the hero so products appeared sooner was part of a $2.15 lift in revenue per session. Kenyon found 25% of visitors were leaving before they saw any product.
Do best seller badges increase sales?
They were one of two changes in this winning test. The separate effect of the labels was not reported.
Why check test results by device?
Here desktop won clearly while mobile stayed flat. A blended number can hide that kind of split.
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