View Collection buttons on homepage sections: +$100K/month
Test run byOliver KenyonConversionwise
Commentary byLiftArchiveOur analysis, not theirsAdding a View Collection button under each homepage collection section was forecast to add more than $100,000 per month. Oliver Kenyon ran this test for a jewelry store. The post text gives $108,001 per month, while the screenshot shows $100,801.
- +$108,001 per month in forecast revenue according to the post text. The screenshot shows +$100,801, so treat the exact figure with care.
- +$1,296,012 per year forecast in the post, which is the monthly figure multiplied by 12.
- Higher click-through into collection pages was reported, with no figure shared.
The change
A View Collection button was added under each homepage collection section.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The homepage showed collection sections, each with an image, a title and some text, but no button leading into the collection.
Variant
Each homepage collection section got a View Collection button under its text, such as for jewelry, earrings and necklaces.
Why it likely won
Our reading of the result, not the practitioner's claim.
- heatmaps showed people looked at these sections but did not go deeper, and a button gives them an obvious next step.
- images and headings alone do not always look clickable on mobile, so a button removes the guesswork.
- sending people to a full collection shows them more products than the homepage can.
Caveats: The monthly figure differs between the post text and the image. No sample size, test length, conversion rate or confidence level was shared.
Who ran it
Oliver Kenyon (@oliverkenyon) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we add a clear View Collection button to each homepage collection section, then more visitors will reach collection pages and buy because the next step will be obvious.
- Primary metric
- Revenue per visitor
- Guardrails
- Homepage bounce rate
- Collection page click-through
- Conversion rate
- Who should test it
- Stores whose homepage is built from collection blocks without buttons. If your sections already have clear buttons or the whole block is obviously clickable, expect less gain.
Questions
Do homepage collection sections need a button?
In this test they helped. Adding a View Collection button under each section was forecast to add over $100,000 per month.
What text should a homepage collection button use?
This store used View Collection. It is plain and tells the shopper exactly where the click goes.
Why add buttons if the image is already clickable?
Shoppers do not always know an image is a link. The team saw people browsing these sections without going further, and a button made the next step clear.
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