Mobile-first entry landing pages with simple form and trust proof for a prize draw brand: Mobile conversion 2%

Case study byOliver KenyonConversionwise

Commentary byLiftArchiveOur analysis, not theirs

Conversionwise built mobile-first landing pages for Goodlife Competitions, a luxury prize draw brand. They reported mobile conversion rising from 2% to 4.5%.

Caveats: Agency-reported before/after redesign result, not a controlled test.

What they changed

• Clean mobile layout
• Prominent Enter Now button
• Higher-quality prize images
• Trustpilot rating and winner testimonials added
• Entry form cut to minimal fields

Who ran it

Conversionwise, co-founded by Oliver Kenyon, published this case study for Goodlife Competitions. The numbers are theirs; this page is our short summary of the facts.

Read the full case study on Conversionwise →

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