Mega menu, landing page, product page and cart changes for a pro-age makeup brand: +$3.3M projected annual rev

Case study byOliver KenyonConversionwise

Commentary byLiftArchiveOur analysis, not theirs

Conversionwise ran a full-funnel CRO program for BOOM by Cindy Joseph, a pro-age makeup and skincare brand. They reported a projected $3,296,000 in added annual revenue and 32% more revenue per session from the mega menu work.

Caveats: Revenue figure is a projection, and results span several changes rather than one isolated test.

What they changed

• Mega menu rebuilt with a bestsellers carousel
• Landing page structure and mobile design reworked
• Social proof and clearer info on product pages
• Cart simplified with trust signals
• Labels and social proof added to collection pages

Who ran it

Conversionwise, co-founded by Oliver Kenyon, published this case study for BOOM by Cindy Joseph. The numbers are theirs; this page is our short summary of the facts.

Read the full case study on Conversionwise →

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