Cart drawer rebuild without countdown timer for a pain relief device brand: +6.58% conversion rate

Case study byOliver KenyonConversionwise

Commentary byLiftArchiveOur analysis, not theirs

Conversionwise tested a rebuilt cart drawer for ARTUVATE, an at-home pain relief device brand. They reported a 6.58% conversion rate lift and 2.59% lower cart abandonment in a 13-day test.

Caveats: 13-day test; the revenue per visitor result was below 95% confidence.

What they changed

• Countdown timer removed from the cart drawer
• Three competing CTAs cut to one cross-sell
• Tiered free-shipping and gift progress bar cleaned up

Who ran it

Conversionwise, co-founded by Oliver Kenyon, published this case study for ARTUVATE. The numbers are theirs; this page is our short summary of the facts.

Read the full case study on Conversionwise →

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