3-pack bundle with Save 20% on the product page: +$52,820/month
Test run byOliver KenyonConversionwise
Commentary byLiftArchiveOur analysis, not theirsAdding a 3-pack bundle option with a Save 20% callout to the product page was forecast to add $52,820 a month. Oliver Kenyon ran this test on a sunglasses store to get shoppers to buy more units per order. They reported a significant lift in average order value and revenue per session.
- Forecasted gain of $52,820 a month, or $633,840 a year.
- Average order value rose, according to the post, though no figure was given.
- Revenue per session rose, again without a percentage shared.
- No conversion rate, sample size or test length was shared.
The change
A 3-pack bundle with a Save 20% badge is added to the product page.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The product page showed the title, rating, $84 price, quantity selector and Add to cart button, followed by trust icons and a description. There was no easy way to buy several items at a discount.
Variant
A 3-pack bundle module was added, letting shoppers choose any 3 styles and save 20%. It was styled to match the page, with a clear Save 20% badge.
Why it likely won
Our reading of the result, not the practitioner's claim.
- a clear 20% saving made buying more feel rewarding rather than like spending more.
- letting shoppers mix any 3 styles suits a product people often own in several versions.
- the module looked like part of the page, so it felt trustworthy rather than like an ad.
Caveats: Results are forecasts, and only dollar figures were shared, with no percentages, sample size or duration. The post says the bundle sits above Add to cart, but the screenshot shows it lower on the page.
Who ran it
Oliver Kenyon (@oliverkenyon) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we offer a 3-pack bundle with a clear percentage saving on the product page, then average order value and revenue per visitor will rise, because buying several units feels like a better deal.
- Primary metric
- Revenue per visitor
- Guardrails
- Gross margin per order
- Conversion rate
- Return rate
- Who should test it
- Stores selling products people buy in multiples or collect in several styles, with margin to fund a 20% discount. It is less likely to work for one-off, high-ticket items.
Questions
Do bundle offers increase average order value?
In this test, a 3-pack bundle at 20% off lifted AOV and revenue per session. The gain was forecast at $52,820 a month.
How big should a bundle discount be?
This test used 20% off for 3 items and won. Check your margins before matching it, since the discount applies to every bundle sold.
Should shoppers be able to mix items in a bundle?
Here shoppers could pick any 3 styles. That flexibility likely made the bundle appealing to more people than a fixed set would.
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