Ongoing CRO program on navigation, bundles and product pages for a knife brand: +$471,162/month

Conversionwise ran an ongoing CRO program for The Cooking Guild, a kitchen knife brand. They reported $471,162 in added monthly revenue and a 70% cut in collection page drop-off.

Caveats: Agency-reported program result across several changes, not a single isolated test.

What they changed

• Navigation and product discovery simplified
• Announcement bar pointed at high-ticket bundles
• Free ebook offered on high-ticket BBQ product pages
• Review section on bundle product pages redesigned

Who ran it

Conversionwise, co-founded by Oliver Kenyon, published this case study for The Cooking Guild. The numbers are theirs; this page is our short summary of the facts.

Read the full case study on Conversionwise →

Similar tests

A

→

B

+$356,617/month

Site-wide CRO program on product listings, cart and reviews for a cooling bedding brand

Site-wideUpsells & cross-sells@oliverkenyon

A

→

B

+$337,203/month

Mega menu, collection filters and tiered cart rewards for a tattoo-inspired apparel brand

Site-wideNavigation & mega menus@oliverkenyon

A

→

B

+$135,482/month projected

Mega menu, homepage hero, USP bar and tiered rewards for a hair color conditioner brand

Site-wideNavigation & mega menus@oliverkenyon

A

→

B

+$74,000/month

Made the announcement bar clickable, linking to high-ticket bundles

Site-wideBundles & quantity breaks@oliverkenyon

A

→

B

+$57,000 per month

Added clickable sale announcement bar linking to the clearance page

Site-wideSales, urgency & limited-time offers@oliverkenyon

A

→

B

+5.92% revenue per visitor

Added an announcement bar

Site-wideAnnouncement bars@DaveDiederen