Collection banner with reviews and free shipping: +25.37% RPV
Test run byDave DiederenSyntra Labs
Commentary byLiftArchiveOur analysis, not theirsA new collection page banner with a review count, trust signals and a free shipping message lifted revenue per visitor by 25.37% in Dave Diederen's test. Conversion rose 15.84% and average order value rose 8.23%. Profit per visitor rose about 25%.
- Revenue per visitor: +25.37%, as reported in the post.
- Conversion rate: +15.84%. More visitors ordered.
- Profit per visitor: +25%.
- Average order value: +8.23%.
- The dashboard screenshot shows a larger snapshot (+29.38% revenue per visitor, A$7.22 to A$9.34) with ranges that cross zero, e.g. -15% to +96%.
The change
The variant replaces the static header with a banner carrying review proof and a free shipping message.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The store's existing static collection header. It was not shown in the post.
Variant
A tinted banner with five stars and "500,000+ happy customers", the collection title and description, category filter pills, and a bar reading "Free shipping on orders over $25!".
Why it likely won
Our reading of the result, not the practitioner's claim.
- the collection page is where shoppers narrow their intent, so trust cues there reach people close to choosing.
- a big customer count tells new visitors many others bought and were happy.
- naming a low free shipping threshold up front removes a cost worry and may nudge baskets past $25.
Caveats: The post and screenshot show different numbers, likely from different dates or segments, and ranges cross zero. Sample size, duration and the original header were not shared.
Who ran it
Dave Diederen (@DaveDiederen) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we replace our plain collection header with a banner showing our review count, trust signals and free shipping threshold, then more visitors will buy because they feel safe before choosing a product.
- Primary metric
- Revenue per visitor
- Guardrails
- Average order value
- Shipping cost per order
- Product card click-through
- Who should test it
- Stores with a large customer or review base and a free shipping threshold, where collection pages get a lot of traffic. If your proof is thin, a big number in the banner may not be credible.
Questions
What should a collection page banner include?
This one showed a customer count with stars, the collection title, category pills and a free shipping threshold. It lifted revenue per visitor by 25.37%.
Do collection page banners matter?
Dave Diederen's test says yes: swapping a static header for a trust-led banner raised conversion by 15.84%.
Should free shipping be shown on collection pages?
It was part of the winning banner here, and order value rose 8.23%. Its separate effect was not measured.
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@oliverkenyon@DaveDiederen@DaveDiederen@DaveDiederen@DaveDiederen@DaveDiederen