USP image in the product gallery: +$10,069/month
Test run byOliver KenyonConversionwise
Commentary byLiftArchiveOur analysis, not theirsOliver Kenyon added a benefit-focused image to a product gallery that had only product photos, and revenue rose by about $10,069 per month. The image showed six icons for key product traits. Copy and layout stayed the same.
- About +$10,069 per month in revenue (the post rounds to $10K).
- Conversion rate, revenue per session, sample size and test length were not shared.
The change
A benefit icon image joins the product-only gallery.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The gallery held only product photos. The rest of the page, including price, bullets and Add to Cart Now button, was unchanged.
Variant
One slide in the 7-image gallery showed six icons with labels, such as strength, plant-based, vegan and gluten-free cues. The page below stayed the same.
Why it likely won
Our reading of the result, not the practitioner's claim.
- shoppers swipe the gallery before reading, so benefit icons there are seen early.
- icons for diet traits like vegan or gluten-free answer fit questions at a glance.
- a single added slide adds information without adding clutter to the page.
Caveats: No sample size, duration or significance was shared, and only the new design is shown.
Who ran it
Oliver Kenyon (@oliverkenyon) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we add a benefit icon image to the product gallery, then conversion rate will rise because shoppers see key product traits while browsing images.
- Primary metric
- Conversion rate
- Guardrails
- Revenue per visitor
- Gallery swipe depth
- Returns rate
- Who should test it
- Stores selling products with clear, scannable traits, like supplements or food with dietary claims. Products bought mainly on looks may gain less from icon slides.
Questions
Should product galleries include infographic or USP images?
In this test, adding one slide of benefit icons raised revenue by about $10,069 per month. Nothing else on the page changed.
What should a USP image show?
This one showed six labeled icons for key traits, including vegan and gluten-free cues. Pick the traits your buyers check before purchase.
Similar tests
@oliverkenyon@oliverkenyon@oliverkenyon@oliverkenyon@oliverkenyon@oliverkenyon