New landing pages with reviews, bundles and urgency for an organic pet care brand: +33% average order value

Case study byOliver KenyonConversionwise

Commentary byLiftArchiveOur analysis, not theirs

Conversionwise built new landing pages for Petsmont, an organic pet supplement and skincare brand. They reported 33% higher AOV and a 30% conversion rate lift.

Caveats: Agency-reported before/after redesign result, not a controlled test.

What they changed

• Headlines tied to specific pet health concerns
• Customer ratings and reviews made prominent
• Subscription options and bundle deals
• Time-limited offers and stock indicators

Who ran it

Conversionwise, co-founded by Oliver Kenyon, published this case study for Petsmont. The numbers are theirs; this page is our short summary of the facts.

Read the full case study on Conversionwise →

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