Menu with search, top collections and USPs: +$0.21 per session
Test run byOliver KenyonConversionwise
Commentary byLiftArchiveOur analysis, not theirsAdding a search bar, image tiles for the two best-selling collections and a row of USPs to the mobile menu lifted revenue per session by $0.21. Oliver Kenyon ran this test and estimates it at $13,000 a month. Heatmaps had shown many visitors leaving the homepage before reaching its collections.
- Revenue per session: +$0.21. Visits earned more on average after the change.
- Monthly revenue: +$13,000, based on the practitioner's estimate.
- Yearly revenue: +$156,000. This is a forecast, not a measured year.
The change
Search bar, top-collection tiles and USPs added to the mobile menu
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The mobile menu was a simple list of links such as Shop, Shop by Product and Sale. Nothing else appeared below the links.
Variant
A search field was added at the top of the menu. Below the links, a Popular Collections section showed Men's and Kid's collection tiles, followed by a row of USP icons such as fast shipping and 5-star reviews.
Why it likely won
Our reading of the result, not the practitioner's claim.
- visitors who did not scroll the homepage could now reach the top collections straight from the menu.
- a visible search field helps shoppers who already know what they want.
- USPs in the menu repeat key reasons to buy in a place many visitors open early.
Caveats: Three additions were tested together, so the effect of each is unknown. Sample size and duration were not shared.
Who ran it
Oliver Kenyon (@oliverkenyon) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we add search, top collection tiles and key USPs to the mobile menu, then more visitors will reach products and buy because the best paths are visible without scrolling the homepage.
- Primary metric
- Revenue per session
- Guardrails
- Menu usage rate
- Search exit rate
- Conversion rate
- Who should test it
- Stores where heatmaps show visitors dropping off before reaching homepage collections, and where a few collections drive most revenue. A small catalogue may not need search.
Questions
Should I add a search bar inside my mobile menu?
In this test, a search field at the top of the menu was part of a change that lifted revenue per session by $0.21. It was not tested on its own.
What should a mobile mega menu include?
The winning menu here had a search bar, the usual links, image tiles for the two highest-revenue collections and a row of USP icons.
Is it worth putting USPs in the navigation?
They were part of the winning version here. Showing reasons to buy in the menu reaches visitors who never scroll far down the homepage.
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