Clickable announcement bar linking to bundles: +$0.34/session
Test run byOliver KenyonConversionwise
Commentary byLiftArchiveOur analysis, not theirsOliver Kenyon made a static announcement bar clickable and linked it to high-ticket bundles, and revenue per session rose by $0.34. They reported +$74,000 per month, forecast at +$888,000 per year. Heatmaps had shown visitors trying to click the bar.
- +$0.34 revenue per session.
- +$74,000 per month in revenue.
- +$888,000 per year, which is a forecast.
- Sample size, test length and click-through rate were not shared.
The change
The announcement bar becomes a link to high-ticket bundles.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
A text-only announcement bar ran across the top of the site with no link. Heatmaps showed people tapping it anyway.
Variant
The bar read Lifetime warranty on all products, followed by an underlined Shop Now link. Tapping it took visitors to high-ticket bundles.
Why it likely won
Our reading of the result, not the practitioner's claim.
- heatmaps showed demand that was already there, so the change matched existing behavior.
- sending clicks to high-ticket bundles raises the value of each resulting order.
- survey input shaped the message, so the bar spoke to what shoppers cared about.
Caveats: No sample size, duration or significance was shared, and the yearly figure is a forecast. The gain likely depends on having bundles worth sending people to.
Who ran it
Oliver Kenyon (@oliverkenyon) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we make the announcement bar clickable and link it to our highest-value bundles, then revenue per visitor will rise because visitors who already tap the bar land on an offer that lifts order value.
- Primary metric
- Revenue per visitor
- Guardrails
- Average order value
- Conversion rate
- Bounce rate on the bundle page
- Who should test it
- Stores with strong high-ticket bundles and heatmap evidence that visitors tap the bar. If nobody clicks the bar today, start with heatmaps before changing it.
Questions
Should the announcement bar be clickable?
In this test, making it clickable and linking to high-ticket bundles added $0.34 revenue per session. Heatmaps had shown people tapping it before the change.
Where should an announcement bar link to?
Oliver Kenyon sent clicks to high-ticket bundles to lift order value. The best target for your store depends on which page earns the most per visit.
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@oliverkenyon@oliverkenyon@oliverkenyon
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