2x2 grid and revenue-ranked order on collections: +$49,040/month
Test run byOliver KenyonConversionwise
Commentary byLiftArchiveOur analysis, not theirsOliver Kenyon moved a mobile collection page to a 2x2 product grid and sorted it by revenue per session, and reported a gain of $49,040 a month. Two changes shipped together, so the lift can't be split between layout and order. No conversion rate, revenue per visitor or sample size was shared.
- Revenue: +$49,040 per month, as reported by Oliver Kenyon. This is the only number shared.
- Conversion rate, revenue per visitor and average order value were not shared, so we can't tell whether more people bought or the same people spent more.
- No confidence range or test length was given.
The change
The variant swaps single-column cards for a 2x2 grid sorted by revenue per session.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The mockup shows a mobile collection page with one large product card per row. Products were in no deliberate order, so top sellers could sit far down the page.
Variant
Products sit two per row, so four cards fit on the first screen, each with rating, price and an add-to-cart button. The products that earned the most revenue per session were moved to the top.
Why it likely won
Our reading of the result, not the practitioner's claim.
- a 2x2 grid shows about four times as many products before the first scroll, so more shoppers see something they want.
- ranking by revenue per session puts the products that already sell well where every visitor sees them.
- side-by-side cards make it easier to compare price and reviews without opening each product.
Caveats: Only a monthly revenue figure was shared, with no sample size, duration or confidence level. Layout and sort order changed at the same time, so we don't know which did the work.
Who ran it
Oliver Kenyon (@oliverkenyon) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we show collection products in a 2x2 grid sorted by revenue per session, then revenue per visitor will rise because shoppers see more of our proven products before they scroll.
- Primary metric
- Revenue per visitor
- Guardrails
- Average order value
- Product page click-through rate
- Sell-through of products pushed down the page
- Who should test it
- Stores whose mobile collections show one product per row or use an arbitrary sort order. If your grid is already two-up and sorted by sales, the upside is smaller; test the sort order alone.
Questions
Should a mobile collection page show one or two products per row?
In this test, moving from one large card to a 2x2 grid was part of a change Oliver Kenyon credits with +$49,040 a month. Two per row lets shoppers compare more products on the first screen.
How should I sort products on a collection page?
Oliver Kenyon sorted by revenue per session, so the products that earn the most per visit appear first. That beats sorting by newest or a hand-picked order when you have the data.
Can I tell which change caused the lift?
No. The grid and the new sort order went live together. To isolate them, test the sort order first on your current layout.
Similar tests
@oliverkenyon@oliverkenyon@oliverkenyon@oliverkenyon@oliverkenyon@oliverkenyon