Competitor comparison table and benefit-led copy tested on a diagram software landing page: +$156,000/month

Conversionwise ran a series of landing page A/B tests for SketchWow, a hand-drawn diagram app. They reported $156,000 in added monthly revenue across winners, with the comparison table test adding $15,600 a month.

Caveats: Monthly total is summed across several winning tests; only the comparison test is isolated.

What they changed

• Side-by-side comparison table vs other diagram tools placed high on the page
• Copy led with ease of use, one-time pricing, visual style and AI features

Who ran it

Conversionwise, co-founded by Oliver Kenyon, published this case study for SketchWow. The numbers are theirs; this page is our short summary of the facts.

Read the full case study on Conversionwise →

Similar tests

A

→

B

+28% CTR

Tested pain-relief vs longevity angle on dog supplement advertorials

Landing pageHeadlines, product titles & copy@oliverkenyon

A

→

B

Conversion rate 2% to 7%

New landing pages with targeted headlines, reviews and CTAs for a gut-health brand

Landing pageHeadlines, product titles & copy@oliverkenyon

A

→

B

+12.20% revenue per visitor

Redesigned the advertorial hero, rewrote the opening copy and added product images above the fold

Landing pageHero & above-the-fold section@DaveDiederen

A

→

B

+18% conversion rate

Tested new headline variations on a listicle/advertorial landing page

Landing pageHeadlines, product titles & copy@DaveDiederen

A

→

B

+259.7% revenue (2.5x), no extra marketing spend

Long-form LP flow: header, why, featured review, offer, reviews, how, comparison

Landing pageReviews & star ratings@kasper_dolk

A

→

B

Idea, no result yet

Hero redesign: outcome headline, benefits, guarantee and press logos (Vivoflex)

Landing pageReviews & star ratings@CROguy_