Free shipping and returns line under Add to cart: +$75.6K/month
Test run byOliver KenyonConversionwise
Commentary byLiftArchiveOur analysis, not theirsAdding a short free shipping and returns line under the Add to cart button was forecast to add $75,600 per month in Oliver Kenyon's test. That works out to about $907,200 a year. The post reports a lift in conversion rate and add-to-cart rate but does not share the percentages.
- Revenue: +$75,600 per month, forecast. This is a projection, not measured revenue.
- Yearly forecast: about +$907,200.
- Conversion rate and add-to-cart rate both went up, according to the post. The exact lifts were not shared.
The change
The variant adds a free shipping and returns line directly below the buy buttons.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
A premium product page (shown with a $1,000 product) with the Add to cart button, a secondary button and then the description. No shipping or returns message sat near the button.
Variant
The same page with one slim line, "Complimentary Shipping and Returns", placed right under the buttons and above the description.
Why it likely won
Our reading of the result, not the practitioner's claim.
- on high-priced items, worry about shipping cost and being stuck with the product peaks at the button. This line answers both right there.
- free returns lower the risk of a big purchase without cutting the price.
- one short line kept the premium look of the page, so it added reassurance without clutter.
Caveats: Only a forecast dollar figure was shared. No percentages, sample size, duration or confidence level were given, and it is one client store.
Who ran it
Oliver Kenyon (@oliverkenyon) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we show our free shipping and returns promise directly under Add to cart, then more visitors will buy because the risk of a high-priced order feels lower at the moment they decide.
- Primary metric
- Conversion rate
- Guardrails
- Return rate
- Add-to-cart rate
- Shipping cost per order
- Who should test it
- Stores selling premium or high-ticket items that already offer free shipping and returns but mention it far from the button. If shipping or returns cost the customer money, there is nothing to promote here.
Questions
Where should free shipping be shown on a product page?
In this test it went directly below the Add to cart button. That placement was forecast to add $75,600 a month for a premium store.
Does mentioning free returns help expensive products sell?
Oliver Kenyon's team aimed this at doubt over premium pricing, and conversion and add-to-cart rose. The exact lift was not shared.
Will a USP line clutter a premium product page?
The variant used a single short line in a light bar, so the page kept its clean look.
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@oliverkenyon@oliverkenyon@oliverkenyon
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