Floating filter bar on collection page: +$68.6K/month
Test run byOliver KenyonConversionwise
Commentary byLiftArchiveOur analysis, not theirsMaking the collection page's search and filter bar float while shoppers scroll was forecast to add $68,584 per month in Oliver Kenyon's test. That works out to about $823,008 a year. The post reports higher conversion and engagement but no percentages.
- Revenue: +$68,584 per month, forecast. This is a projection, not measured revenue.
- Yearly forecast: about +$823,008.
- Conversion rate and time engaged on collection pages went up, according to the post. The exact lifts were not shared.
The change
The variant keeps the search and filter bar fixed at the top while the shopper scrolls.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
A search box, a Filter By button and a sort menu sat at the top of the collection page and scrolled away with the page.
Variant
The same search, filter and sort controls stayed pinned to the top of the screen while shoppers scrolled through products.
Why it likely won
Our reading of the result, not the practitioner's claim.
- on a long collection page, shoppers who want to narrow results no longer have to scroll back to the top.
- filtering from where they are keeps their place, so browsing feels faster and less tiring.
- easier filtering helps people find a fitting product before they give up.
Caveats: Only a forecast dollar figure was shared. No percentages, sample size, duration or confidence level were given, and it is one client store.
Who ran it
Oliver Kenyon (@oliverkenyon) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we keep the filter and sort bar pinned while shoppers scroll the collection page, then more of them will buy because they can narrow results without losing their place.
- Primary metric
- Revenue per visitor
- Guardrails
- Filter usage rate
- Product page click-through
- Mobile screen space
- Who should test it
- Stores with long collection pages and many products where filters matter, such as fashion or accessories. With only a handful of products per collection, a sticky bar adds little and takes screen space.
Questions
Should collection page filters be sticky?
In this test, making them float while scrolling was forecast to add $68,584 a month. The exact conversion lift was not shared.
What should a floating filter bar include?
This one held a search box, a Filter By button and a sort menu, letting shoppers filter by category, color or price.
Does a sticky filter bar work on mobile?
The test was shown on a mobile layout, where scrolling back up is most annoying. Keep the bar slim so it doesn't hide products.
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