Homepage hero with rating, benefits and press logos: +$1.54/session
Test run byOliver KenyonConversionwise
Commentary byLiftArchiveOur analysis, not theirsOliver Kenyon rebuilt a homepage hero with a 4.9/5 rating line, benefit bullets, better imagery and press logos, and revenue per session rose by $1.54. They reported +$78,454 per month, forecast at +$941,448 per year. The layout and offer were otherwise unchanged.
- +$1.54 revenue per session.
- +$78,454 per month in revenue.
- +$941,448 per year, which is a forecast.
- Sample size, test length and conversion rate were not shared.
The change
The hero gains a rating line, benefit bullets, benefit tiles and press logos.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The hero showed a headline with a 550-review star line, a large product photo and a Buy Now button. A free US shipping message over $99 sat in the announcement bar.
Variant
A line reading Rated 4.9/5 by Thousands sat above a clearer headline, followed by three checkmark benefits and a new image. Under a Shop Now button came three benefit tiles and a Featured In row of logos.
Why it likely won
Our reading of the result, not the practitioner's claim.
- a headline that says what the product is and who it's for lets new visitors decide faster.
- a large rating claim and press logos give strangers a reason to trust the brand on first view.
- benefit bullets and tiles answer 'why this one' before the visitor scrolls.
Caveats: No sample size, duration or significance was shared, and the yearly number is a forecast. Several hero elements changed together.
Who ran it
Oliver Kenyon (@oliverkenyon) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we add a rating line, benefit bullets, clearer imagery and press logos to the homepage hero, then revenue per visitor will rise because new visitors understand and trust the offer faster.
- Primary metric
- Revenue per visitor
- Guardrails
- Hero click-through rate
- Bounce rate
- Average order value
- Who should test it
- Brands with plenty of homepage traffic from new visitors and real reviews or press to show. If you lack genuine ratings or press mentions, don't fake them; test the headline and benefits alone.
Questions
What should a homepage hero include?
The winning hero here had a rating line, a clear headline, three benefit bullets, an image, a Shop Now button, benefit tiles and a Featured In logo row. It added $1.54 revenue per session.
Do press logos on the homepage help conversion?
They were one of several trust signals added in this test. Because everything shipped together, the logos' own effect is not known.
Should the review rating go above the headline?
In this variant the 4.9/5 rating sat above the headline as the first thing seen. It won as part of a bundle, so test it alone if you want to isolate it.
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