Changed 'Free Shipping' to 'Free Shipping to [country]' in the shipping bar using geo-detection

Test run byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Who ran it

Dave Diederen (@DaveDiederen) shared this test on X. The numbers and screenshots are theirs.

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+$471,162/month

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Made the announcement bar clickable, linking to high-ticket bundles

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Added clickable sale announcement bar linking to the clearance page

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+43.81% revenue per visitor

Tested shipping price levels; a $9.49 shipping fee beat the control

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+5.92% revenue per visitor

Added an announcement bar

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+9.17% revenue per visitor

Removed the free-shipping threshold and charged shipping on every order

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