Objection-handling review below the CTA: +$0.43 per session
Test run byOliver KenyonConversionwise
Commentary byLiftArchiveOur analysis, not theirsAdding a single review block below the mobile add-to-cart button raised revenue per session by $0.43, forecast at about $63,735 a month. Oliver Kenyon ran this test on a product page. The reviews were chosen to answer objections that came up in post-purchase surveys.
- Revenue per session rose by $0.43.
- That was forecast at about +$63,735 a month and +$764,820 a year. These are projections, not booked revenue.
- Conversion rate and average order value were not shared.
The change
A review carousel that answers objections now sits just below the buy button on mobile.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The mobile product page had no review block next to the buy button. Reviews sat elsewhere on the page.
Variant
A review carousel was added directly below the CTA on mobile. Each review was picked because it answered a common objection from post-purchase surveys.
Why it likely won
Our reading of the result, not the practitioner's claim.
- shoppers hesitate right at the buy button, and the reviews met that doubt at the exact moment it appears.
- reviews chosen from survey objections speak to real worries rather than generic praise.
- on mobile, reviews lower on the page are easy to miss, so moving proof up made it visible to more people.
Caveats: Sample size, test length and significance were not shared, and the dollar figures are forecasts. The test ran on mobile only.
Who ran it
Oliver Kenyon (@oliverkenyon) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we place reviews that answer common objections directly below the mobile add-to-cart button, then revenue per session will rise because doubts get resolved at the point of decision.
- Primary metric
- Revenue per session
- Guardrails
- Add-to-cart rate
- Average order value
- Mobile page load time
- Who should test it
- Stores with a good stock of detailed reviews and known objections, ideally from post-purchase surveys. It is less likely to help if you have few reviews or if reviews already sit near the buy button.
Questions
Where should reviews go on a mobile product page?
In this test, placing a review block right below the CTA lifted revenue per session by $0.43. Putting proof near the buy button means more shoppers see it while deciding.
Which reviews should I show near the add-to-cart button?
Oliver Kenyon picked reviews that answered objections found in post-purchase surveys. Reviews that tackle a specific worry tend to do more than general praise.
Do I need to redesign the page to test this?
No. This test changed one block and left the offer and layout alone.
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@oliverkenyon@oliverkenyon
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