Mobile menu sorted by revenue + Best Sellers: +$48,607/month
Test run byOliver KenyonConversionwise
Commentary byLiftArchiveOur analysis, not theirsReordering the mobile menu by revenue per session and adding a Best Sellers slider at the top was forecast to add $48,607 per month. Oliver Kenyon ran the test after data showed high-earning categories were buried lower in the menu. The forecast comes to $583,284 per year.
- Revenue: +$48,607 per month, forecast.
- Annual forecast: $583,284.
- Revenue per session and product engagement went up, according to Oliver Kenyon. Exact percentages were not shared.
The change
Variant adds a Best Sellers slider and reorders links by revenue
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The mobile menu was a plain list: Shop, Lifestyle, Success Stories, Articles & Recipes, Members Area, Contact Us, log in and cart.
Variant
A Best Sellers slider with product images and star ratings sat at the top, under search. Menu items were reordered by revenue per session, with Members Area moved up and Success Stories moved down.
Why it likely won
Our reading of the result, not the practitioner's claim.
- putting best sellers in the menu gives shoppers a quick path to proven products without browsing categories.
- ordering links by revenue puts the paths most likely to end in a sale where thumbs land first.
Caveats: Only forecast dollar figures were shared, with no conversion rate, sample size, duration or significance. Two changes were tested together, so we can't tell which one drove the result.
Who ran it
Oliver Kenyon (@oliverkenyon) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we reorder our mobile menu by revenue per session and add a Best Sellers slider, then revenue per session will rise because shoppers reach high-value products faster.
- Primary metric
- Revenue per session
- Guardrails
- Menu click-through rate
- Average order value
- Visits to content pages
- Who should test it
- Stores with a lot of mobile traffic and a menu ordered by habit rather than data. Stores with only a few products may not need a slider.
Questions
How should I order my mobile menu?
Oliver Kenyon ordered it by revenue per session, so the categories that earn most per visit came first. That was forecast at $48,607 extra per month.
Should a mobile menu show products?
In this test a Best Sellers slider with images and ratings sat at the top of the menu, and it was part of the winning version.
Similar tests
@oliverkenyon@oliverkenyon@oliverkenyon@oliverkenyon@oliverkenyon@oliverkenyon