Product page redesign with lifestyle image and bundles: +81% CVR

WinnerProduct page · 2025-10-09

Commentary byLiftArchiveOur analysis, not theirs

Redesigning a cat hammock product page lifted conversion rate by 81%, Milos reports. The new page added a lifestyle photo, a benefit headline, four benefit bullets, stronger review proof and multi-buy bundles. This is a before-and-after comparison, not a split test.

+81% conversion rate

Conversion rate: +81%, before vs after. Milos says ad spend and traffic stayed the same.
No revenue, order value or sample size figures were shared, so the effect of bundles on order size is unknown.

The change

Control (A)

4.7/5 from 5923 reviews

header

Plain product shotREPLACED

MYPETSLIFE Cat HammockREPLACED

4.67 (21 reviews)

To give your cat...

$43.00 USD, Sale 20%

quantity

Variant (B)

4.7/5 from 5923 reviews

header

Lifestyle photo, sleeping catNEW

1,672 kitty moms love itNEW

A Cozy Cloud for Your KittyNEW

description

4 icon bulletsNEW

Buy 3 Get 1 Free $128.97NEW

The variant swaps the catalog layout for a lifestyle image, benefit headline, bullets and bundle offers.

Simplified mockup drawn by LiftArchive from the shared screenshots.

Control

A plain product shot on white, the title "MYPETSLIFE Cat Hammock", a 4.67 rating from 21 reviews, a $43 price with a 20% sale badge, and a quantity picker.

Variant

A lifestyle photo of a sleeping cat in the hammock, a line saying 1,672 customers love it, a benefit headline, a short description, four icon bullets, and bundle options such as Buy 3 Get 1 Free for $128.97.

Why it likely won

Our reading of the result, not the practitioner's claim.

a photo of a cat using the hammock shows the payoff, where a plain product shot only shows the object.
1,672 happy customers is far more convincing than 21 reviews near the title.
bundles with a "most popular" tag give shoppers an easy default and can raise order value.

Caveats: This compares the page before and after the redesign, not a split test, so seasonality or traffic shifts may play a part. Five changes went live together, so we can't say which drove the lift.

Who ran it

Milos (@CROguy_) shared this test on X. The numbers and screenshots are theirs.

View the original post on X

How to run this test on your store

Hypothesis

If we lead with a lifestyle image, a benefit headline, clear bullets, strong review proof and bundle offers, then more visitors will buy because they see the payoff and trust it before reaching the price.

Primary metric

Conversion rate

Guardrails

Average order value
Revenue per visitor
Refund rate

Who should test it

Single-hero-product stores, especially gifts and pet products, whose pages still use a plain catalog layout. If you already have a strong lifestyle hero and bundles, expect a smaller gain.

Questions

Do lifestyle images convert better than product shots?

In this redesign, a lifestyle photo was part of a page that converted 81% better. It changed alongside four other things, so its own effect is unknown.

Should a product page offer bundles?

The new page offered Buy 2 and Buy 3 Get 1 Free options, with the bigger bundle marked most popular. Order value results were not shared.

Is a before-and-after result reliable?

It is weaker than a split test because other things can change over time. Treat the 81% as a strong hint and test it on your own store.