Mega menu with Trending Now best-sellers: +$0.98 per session
Test run byOliver KenyonConversionwise
Commentary byLiftArchiveOur analysis, not theirsAdding a Trending Now best-seller carousel, clearer category links and a simpler layout to the mega menu raised revenue per session by $0.98. Oliver Kenyon ran this test, forecast at about $106,886 a month. The three changes were tested together.
- Revenue per session rose by $0.98.
- Forecast revenue: about +$106,886 a month, or +$1,282,632 a year. These are projections.
- Three changes shipped together, so the share from each is unknown.
The change
The menu opens with trending best-sellers, then clearer, illustrated category links.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The original mega menu without a best-seller section. Its exact layout was not shown.
Variant
A swipeable Trending Now row of best-sellers sat at the top of the menu. Below it, each category had a thumbnail, a clear name and a short description.
Why it likely won
Our reading of the result, not the practitioner's claim.
- best-sellers at the top give unsure shoppers a quick, proven place to start.
- short descriptions under each category cut down on guessing and wrong clicks.
- a simpler menu gets people to products in fewer taps, especially on mobile.
Caveats: Sample size, test length and significance were not shared, and the dollar figures are forecasts. Only the new menu was shown, not the original.
Who ran it
Oliver Kenyon (@oliverkenyon) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we add a best-seller row and clearer category labels to the mega menu, then revenue per session will rise because shoppers find products faster.
- Primary metric
- Revenue per session
- Guardrails
- Menu click-through rate
- Average order value
- Share of sales from non-best-sellers
- Who should test it
- Stores with a broad catalog and a handful of clear best-sellers. Small catalogs with one or two products will see less benefit.
Questions
What should go in a mega menu?
This winning version led with a Trending Now row of best-sellers, then listed categories with a thumbnail and a one-line description.
Do best-sellers in the menu increase revenue?
In this test they were part of a change that lifted revenue per session by $0.98, though two other changes shipped at the same time.
Should mega menu categories have descriptions?
Short descriptions helped here by making each category easier to scan. Keep them to one line.
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