Product page above-the-fold refresh: +$27,000/month
Test run byOliver KenyonConversionwise
Commentary byLiftArchiveOur analysis, not theirsOliver Kenyon reworked the first screen of a product page and reported an extra $27,000 per month in revenue. The update added shipping trust icons up top, swipeable images, reviews near the title, a cleaner Add to Bag area and a benefit bar under the button. Pricing and traffic stayed the same.
- +$27,000 per month in revenue, as reported by Oliver Kenyon.
- No conversion rate, revenue per session, sample size or test length was shared.
- Five changes shipped together, so the gain can't be split between them.
The change
Trust icons, swipeable images, review stars and a benefit bar move into the first screen.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The post does not show the original page. It implies shipping cues, reviews and benefits sat lower or were less visible, and images were harder to browse.
Variant
A shipping icon bar sat above the header, the gallery became swipeable with dots, and stars with a review count sat under the title. Below the price came a Personalize button, a black Add to Bag button, payment icons and a row of shipping, returns and guarantee icons.
Why it likely won
Our reading of the result, not the practitioner's claim.
- shipping and returns cues seen before any scroll may answer cost and risk questions early.
- swipeable images let shoppers explore the product without leaving the first screen.
- a star rating and count beside the price gives quick social proof at the moment of decision.
- a short, plain button label with payment icons below it makes the next step obvious.
Caveats: Only the new design is shown, and no sample size, duration or significance was shared. Several elements changed at once, so this is a bundle result.
Who ran it
Oliver Kenyon (@oliverkenyon) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we show shipping icons, swipeable images, review stars and a benefit bar on the first screen of the product page, then revenue per visitor will rise because shoppers get proof and reassurance before they scroll.
- Primary metric
- Revenue per visitor
- Guardrails
- Add-to-cart rate
- Average order value
- Page load time on mobile
- Who should test it
- Mobile-heavy stores whose product pages bury reviews or shipping terms below the fold. If your first screen already shows ratings, shipping terms and an easy gallery, expect a smaller lift.
Questions
What should go above the fold on a product page?
In this test, the first screen held shipping icons, a swipeable gallery, stars with a review count, the price, the add-to-cart button and a benefit row. Together they were reported to add $27,000 per month.
Should product reviews be near the add-to-cart button?
Oliver Kenyon moved the star rating and review count under the product title, right above the price and button. It was one of five changes in a winning bundle, so its own effect is unknown.
Does the add-to-cart button label matter?
Here the button read Add to Bag and sat above payment icons. The post's point was clarity over clever wording, but the label was not tested on its own.
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