Geo-detection currency popup for international visitors: +13% RPV
Test run byDave DiederenSyntra Labs
Commentary byLiftArchiveOur analysis, not theirsA popup asking international visitors to confirm their country and currency raised revenue per visitor by 13.01% in Dave Diederen's test. Conversion rate rose 12.32% and average order value did not change. The popup offered no discount and collected no email.
- Revenue per visitor: +13.01% ($1.03 to $1.16). Range -10% to +42%.
- Conversion rate: +12.32% (0.30% to 0.34%). Range -5% to +32%.
- Average order value: no change ($338.40 vs $340.49).
- Probability to beat control: 86%. That is promising but short of the 95% many teams use.
The change
The variant shows a country and currency confirmation popup to non-local visitors.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
International visitors saw the store in its default currency, with no prompt about their location.
Variant
When a non-local visitor arrived, a modal said where they were visiting from and offered currency and language dropdowns with a Confirm button.
Why it likely won
Our reading of the result, not the practitioner's claim.
- prices in a foreign currency make shoppers convert in their head, and that adds doubt to every product view.
- naming the visitor's country tells them the store can serve them, which may ease worries about shipping.
- the popup asks for one click and gives nothing to resist, unlike email or discount popups.
Caveats: The probability to beat control was 86%, so this is not a confirmed winner. Base conversion rate is low (0.30%), and sample size, test length and share of international traffic were not shared.
Who ran it
Dave Diederen (@DaveDiederen) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we detect international visitors and ask them to confirm their country and currency, then more of them will buy because they see prices they understand.
- Primary metric
- Revenue per visitor
- Guardrails
- Bounce rate
- Popup close rate
- Average order value
- Who should test it
- Stores with real international traffic that default to one currency. Stores that already switch currency automatically, or have little foreign traffic, have little to gain.
Questions
Does showing local currency increase conversions?
In this test, prompting international visitors to switch currency lifted conversion rate 12.32% and revenue per visitor 13.01%, at 86% probability to beat control.
Is a geo popup annoying for shoppers?
This one asked a single question and offered no discount or email form. It only showed to visitors detected as outside the store's home market.
What should a country selector popup include?
The tested popup named the visitor's country, offered currency and language dropdowns, and had one Confirm button.
Similar tests
@DaveDiederen@DaveDiederen@DaveDiederen@DaveDiederen
@joshtCRO@DaveDiederen