Reviews and Add to Cart above the fold on mobile: +$0.26 per session
Test run byOliver KenyonConversionwise
Commentary byLiftArchiveOur analysis, not theirsOliver Kenyon moved the star rating and purchase options into the first screen of a mobile product page, with tighter spacing. Revenue per session rose by $0.26, which they report as about $47,927 a month. The offer, price and traffic stayed the same.
- Revenue per session: +$0.26. The new layout earned more from each visit.
- Monthly revenue: +$47,927, as reported by the practitioner. This is an estimate, not booked revenue.
- Yearly revenue: +$575,124. This is a forecast based on the monthly figure.
- Conversion rate, AOV, sample size and confidence were not shared.
The change
Smaller image, rating moved up, buy options pulled into first view
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
A large product image with carousel dots filled the first screen. The title, a small 8-review rating, the price and a quantity picker sat below it, and the buy controls were pushed past the fold.
Variant
A smaller image with a thumbnail strip sat on top, then a rating line above the title, the price, three icon benefit bullets, and one-time versus subscribe-and-save options. All of it fit in the first view.
Why it likely won
Our reading of the result, not the practitioner's claim.
- shoppers saw proof that other people liked the product before deciding whether to scroll.
- with the purchase options in view, the next step was obvious without hunting for it.
- the oversized image took space without answering any buying question, so shrinking it cost little.
Caveats: Only dollar figures were shared, with no sample size, duration or significance. Several things changed at once (image size, rating position, bullets, purchase options), so we can't tell which one did the work.
Who ran it
Oliver Kenyon (@oliverkenyon) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we bring the rating and purchase options into the first mobile screen by shrinking the image and spacing, then revenue per visitor will rise because shoppers see proof and a clear next step without scrolling.
- Primary metric
- Revenue per visitor (mobile)
- Guardrails
- Add-to-cart rate
- Average order value
- Image gallery engagement
- Who should test it
- Mobile-heavy stores whose product pages open with a full-screen image and push price or buy controls below the fold. It probably matters less if your above-the-fold area is already compact, or if your product sells mainly on how it looks.
Questions
Should the Add to Cart button be above the fold on mobile?
In this test, bringing the purchase options into the first screen went with a $0.26 lift in revenue per session. Since other elements changed too, treat it as a strong idea to test rather than a rule.
Where should star ratings go on a product page?
Here the rating moved above the product title, near the top of the page. That puts social proof in front of shoppers before they decide to scroll.
Does a big product image hurt mobile conversions?
It can if it pushes price and buy controls out of view. In this test a smaller image with thumbnails freed up space for the rating and purchase options.
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