Funnel and product page redesign with 3-step buy flow for a brain drink brand: +40% funnel conversion rate

Case study byOliver KenyonConversionwise

Commentary byLiftArchiveOur analysis, not theirs

Conversionwise redesigned the sales funnel and product pages for Noobru, a brain supplement drink brand. They reported a 40% lift in funnel conversion rate.

Caveats: Agency-reported before/after redesign result, not a controlled test.

What they changed

• Product info cut to key ingredients and benefits
• Layout rebuilt around imagery, benefits and CTAs
• Testimonials, media mentions and science backing added
• Purchase flow reduced to 3 steps

Who ran it

Conversionwise, co-founded by Oliver Kenyon, published this case study for Noobru. The numbers are theirs; this page is our short summary of the facts.

Read the full case study on Conversionwise →

Similar tests

A

→

B

Mobile conversion 2% to 4.5%

Mobile-first entry landing pages with simple form and trust proof for a prize draw brand

Landing pageLayout, fonts & visual design@oliverkenyon

A

→

B

Conversion rate 1.6% to 9.52%

Landing page overhaul with ordering steps and client proof for a print brand

Landing pageBenefit, problem, how-it-works & results sections@oliverkenyon

A

→

B

+20.9% revenue per visitor

Rebuilt landing page natively in Shopify vs same page in a page builder

Landing pageLayout, fonts & visual design@oliverkenyon

A

→

B

+12.20% revenue per visitor

Redesigned the advertorial hero, rewrote the opening copy and added product images above the fold

Landing pageHero & above-the-fold section@DaveDiederen

A

→

B

+175.64% revenue per visitor

New page design tested against the existing page in Intelligems

Landing pageLayout, fonts & visual design@joshtCRO

A

→

B

+2.96% revenue per visitor

Hid the social proof slider at the top of an advertorial

Landing pageSocial proof, authority & press@DaveDiederen