Popular collections carousel atop the homepage: +17.88% RPV
Test run byMilos
Commentary byLiftArchiveOur analysis, not theirsAdding a carousel of the most popular collections to the top of the homepage lifted revenue per visitor by 17.88% in a test Milos ran. Conversion rate rose 6.8%. A second, swipe-style version of the collection navigation also beat control, but by much less.
- Revenue per visitor: +17.88% ($8.48 to $9.99). The range was -4% to +45%, so the gain is likely but its size is uncertain.
- Conversion rate: +6.8% (1.91% to 2.04%). More visitors bought, with a range of -7% to +23%.
- Revenue rose faster than conversion, which suggests larger orders, but order value was not shown.
- A third arm, labelled 'Collection Nav Swipe' (cut off), reached 1.99% conversion and $8.59 per visitor, only slightly above control.
The change
A carousel of popular collections is added at the top of the homepage.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The homepage had no collection navigation at the top.
Variant
A carousel linking to the most popular collections was added at the top of the homepage. The post does not show its design.
Why it likely won
Our reading of the result, not the practitioner's claim.
- collection links at the top give visitors a fast route to the part of the range they came for.
- showing the most popular collections steers people to proven, high-converting categories.
- the gap between the two navigation versions suggests the format matters, not just having collection links.
Caveats: Sample size, test length and the design of each version were not shared, and the ranges include a loss. Results come from a single store.
Who ran it
Milos (@CROguy_) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we add a carousel of our most popular collections at the top of the homepage, then more visitors will find relevant products and buy because they can jump straight to a category.
- Primary metric
- Revenue per visitor
- Guardrails
- Average order value
- Click-through to collection pages
- Homepage bounce rate
- Who should test it
- Stores with a broad catalogue spread across many collections. It will matter less for brands with one or two products.
Questions
Does collection navigation on the homepage increase sales?
In the test Milos ran, it did. A carousel of popular collections at the top lifted revenue per visitor by 17.88%.
Is a swipe carousel better than a static collection menu?
This test does not answer that directly. Two versions were run, and the one labelled 'Collection Nav' clearly beat the swipe version, but neither design was shown.
Where should collection links go on a homepage?
This test put them at the very top, and it beat a homepage without them.
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