Trust image at checkout: +9.55% revenue per visitor
Test run byMilos
Commentary byLiftArchiveOur analysis, not theirsAdding a single image to checkout that covered social proof, the return policy and financing lifted revenue per visitor by 9.55%. Milos ran this test for a car parts store, Two Step Performance, and the testing tool estimated about $55,000 in extra monthly revenue. Conversion rate and order value both moved up too.
- Revenue per visitor: +9.55% ($189.13 to $207.19). This was the headline metric, but the tool's range ran from -3% to +24%, so the lift is not certain.
- Conversion rate: +2.75% (46.2% to 47.5%). A small move, also with a range that crosses zero (-4% to +11%).
- Average order value: +6.62% ($409.52 to $436.65). Much of the revenue gain came from bigger orders, not just more of them.
- The testing tool estimated about +$55,226 in monthly revenue and +39 orders a month.
The change
The variant adds one image that covers reviews, returns and financing.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The standard checkout with no extra reassurance content beyond the usual fields and order summary.
Variant
One image was added to checkout. It showed social proof, explained the return policy and gave information about financing.
Why it likely won
Our reading of the result, not the practitioner's claim.
- car parts are a high-ticket purchase (orders averaged over $400), so a clear return policy lowers the risk of buying the wrong part.
- financing info at the point of payment may make larger orders feel affordable, which fits the rise in AOV.
- social proof right before payment reassures shoppers who are close to buying but still hesitant.
Caveats: The confidence ranges for every metric include zero, and the post does not share sample size or test duration. The checkout image itself was not in the screenshots we reviewed, and this is a single store.
Who ran it
Milos (@CROguy_) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we add one image at checkout that shows social proof, our return policy and financing options, then revenue per visitor will rise because high-ticket shoppers feel less risk at the moment of payment.
- Primary metric
- Revenue per visitor
- Guardrails
- Checkout completion rate
- Return rate
- Share of orders using financing
- Who should test it
- Stores with high order values, a generous return policy and a financing option. It probably matters less for cheap, low-risk products where shoppers don't hesitate at payment.
Questions
Should I add trust content to my checkout page?
In this test, one image covering social proof, returns and financing raised revenue per visitor by 9.55% for a high-ticket car parts store. The range included zero, so test it on your own store.
Does showing financing at checkout increase order value?
Average order value rose 6.62% here when financing info was part of the added image. The image also covered other things, so financing alone can't take the credit.
Where should a return policy appear in checkout?
This test showed it inside a single image at checkout, alongside reviews and financing. Placing it near payment makes sure shoppers see it right before they commit.
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