Trust buttons and accordions under ATC: +41.42% conversion rate
Test run byPeter ChristensenScaling CRO
Commentary byLiftArchiveOur analysis, not theirsAdding Warranty and Security buttons below the add-to-cart button and tidying product info into accordions lifted conversion rate by 41.42%. Peter Christensen ran this test, and this was the winning variant of several. Revenue per visitor rose 27.26%.
- Conversion rate: +41.42%. Far more visitors placed an order.
- Revenue per visitor: +27.26%. Smaller than the conversion lift, which suggests order value dipped somewhat.
- Confidence: 95.64%, just above the common 95% threshold.
The change
Warranty and Security buttons under ATC, product info in accordions
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The original product page layout. The post does not show it, but implies it lacked the trust buttons and the accordion layout.
Variant
Two buttons labelled Warranty and Security sat right under the add-to-cart button. Below them, description, specifications and reviews were folded into accordions.
Why it likely won
Our reading of the result, not the practitioner's claim.
- warranty and security answers placed right at the decision point remove doubts without leaving the page.
- accordions shorten the page, so the trust buttons and key info are easier to find.
- the gap between conversion and revenue lifts suggests the change mainly helped cautious, lower-spend buyers.
Caveats: Two changes were bundled, and the control was not shown. Sample size and duration were not shared, and confidence was only just above 95%.
Who ran it
Peter Christensen (@peterac_) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we add warranty and security buttons below add to cart and fold product info into accordions, then more visitors will buy because their main doubts are answered at the moment of decision.
- Primary metric
- Conversion rate
- Guardrails
- Revenue per visitor
- Average order value
- Refund rate
- Who should test it
- Stores selling higher-priced or technical products where buyers worry about faults or payment safety. A store with long, cluttered product pages may gain most from the accordions.
Questions
What should go below the add-to-cart button?
In this test, Warranty and Security buttons placed just below it, with product info in accordions, lifted conversion rate by 41.42%.
Do accordions help product pages convert?
They were part of the winning variant here, alongside the trust buttons. Their separate effect was not measured.
Are trust buttons better than trust badges?
This test used clickable buttons rather than static badges, which lets shoppers open the details they care about. It did not compare the two directly.
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