Best Seller badges: +7.21% revenue per visitor
Test run byDave DiederenSyntra Labs
Commentary byLiftArchiveOur analysis, not theirsAdding Best Seller badges to products lifted revenue per visitor by 7.21% and conversion rate by 7.51%. Dave Diederen ran the test, and the winning badge version is now live on the site.
- Revenue per visitor: +7.21%, estimated at about £31,496 more per month.
- Conversion rate: +7.51%, estimated at about 691 more orders per month.
- Average order value: no change. The gain came from more people buying.
- Projected annual impact: about £377,952 in revenue.
The change
Variant adds a Best Seller badge to top products
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Products appeared on the collection page without a Best Seller badge.
Variant
Selected products carried a Best Seller badge. The exact design and placement were not shown.
Why it likely won
Our reading of the result, not the practitioner's claim.
- a badge tells shoppers which products other people chose, which makes picking one feel safer.
- on a busy collection page, badges give shoppers a quick starting point and cut down on comparing.
- AOV stayed flat, so the badges likely helped people decide rather than steering them to pricier items.
Caveats: Only a summary message was shared, with no sample size, duration, confidence ranges or screenshot of the badge. The monthly and annual figures are estimates from the testing tool.
Who ran it
Dave Diederen (@DaveDiederen) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we add Best Seller badges to our top products, then more visitors will buy, because social proof makes it easier to choose.
- Primary metric
- Revenue per visitor
- Guardrails
- Average order value
- Sales mix across products
- Return rate on badged items
- Who should test it
- Stores with large collections where shoppers have to choose among many similar items. It may do little for stores with a handful of products, or if every item gets a badge.
Questions
Do Best Seller badges increase conversions?
In this test they lifted conversion rate by 7.51% and revenue per visitor by 7.21%, with no change in order value.
Which products should get a Best Seller badge?
The post doesn't say how products were chosen. Use real sales data so the badge stays honest.
Do badges raise average order value?
Not here. AOV didn't change, so the gain came from more visitors buying.
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@oliverkenyon@oliverkenyon@DaveDiederen@DaveDiederen@DaveDiederen@DaveDiederen