Mobile menu with search and Clearance first: +$92,000 per month
Test run byOliver KenyonConversionwise
Commentary byLiftArchiveOur analysis, not theirsPutting a search bar at the top of the mobile menu and making Clearance the first link, with an up to 60% off label, added an estimated $92,000 a month. Oliver Kenyon ran this test for a garden furniture store. They report it as $1.22 extra per session.
- Revenue: about +$92,000 per month for the store.
- Per session: about $1.22 extra per session, as reported by Oliver.
- Other metrics such as conversion rate, AOV, sample size and confidence were not shared.
The change
Search and a labelled Clearance link moved to the top, service links demoted
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The mobile menu listed product categories first, with the sale link last among them behind a dropdown. Delivery, assembly, returns, care guides, trade and contact links sat below at full size.
Variant
A search field sat at the top, followed by a coloured Clearance link with an up to 60% off tag and no dropdown. A customer quote about the product photos came next, with the service links shrunk into a small row at the bottom.
Why it likely won
Our reading of the result, not the practitioner's claim.
- the strongest offer moved from the bottom to the top, where every menu opener sees it.
- removing the dropdown cut a tap and a decision for shoppers who already wanted the sale.
- the 60% off label gives a concrete reason to tap, unlike a plain Sale link.
- search at the top helps shoppers who know what they want skip the category list.
Caveats: Four changes were tested together, so we cannot say which one drove the result. Only the revenue figure was shared, with no sample size, duration or confidence.
Who ran it
Oliver Kenyon (@oliverkenyon) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we put search at the top of the mobile menu and lead with a labelled Clearance link that opens directly, then revenue per visitor will rise because shoppers reach the best offer in one tap.
- Primary metric
- Revenue per visitor
- Guardrails
- Gross margin
- Average order value
- Full-price product sales
- Who should test it
- Stores with a real, deep clearance range and most traffic on mobile. Oliver warns it backfires if clearance is only a few items at a small discount.
Questions
What should be first in a mobile menu?
Lead with what earns the most, not with how the catalogue is organised. In this test search and a Clearance link at the top added about $92,000 a month.
Should menu items use dropdowns?
For a destination like Clearance, a direct link can work better. This test removed the dropdown so one tap went straight to the page.
When does a clearance-first menu fail?
When the clearance offer is weak, such as a few items at a small discount. The top slot then leads shoppers to a disappointment.
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