Mega menu, collection filters and tiered cart rewards for a tattoo-inspired apparel brand: +$337,203/month

Conversionwise ran ongoing CRO for Sullen Art Co., a tattoo-inspired clothing brand. They reported $337,203 in added monthly revenue.

Caveats: Agency-reported program result across several changes, not a single isolated test.

What they changed

• Simpler, more visual mega menu
• Collection pages default to best-sellers with star ratings and filter tags
• Tiered cart spend thresholds unlocking free shipping, stickers, gift cards and bundles

Who ran it

Conversionwise, co-founded by Oliver Kenyon, published this case study for Sullen Art Co.. The numbers are theirs; this page is our short summary of the facts.

Read the full case study on Conversionwise →

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