Quick add-to-cart, PDP content and checkout badges for an energy drink brand: +$286,348/month

Case study byOliver KenyonConversionwise

Commentary byLiftArchiveOur analysis, not theirs

Conversionwise ran ongoing CRO for G FUEL, an esports energy drink brand. They reported $286,348 in added monthly revenue.

Caveats: Agency-reported program result across several changes, not a single isolated test.

What they changed

• Add-to-cart buttons placed on collection pages
• Above-the-fold product page content reworked with social proof and stronger CTAs
• USPs, benefits and security badges added at checkout
• AOV-focused changes

Who ran it

Conversionwise, co-founded by Oliver Kenyon, published this case study for G FUEL. The numbers are theirs; this page is our short summary of the facts.

Read the full case study on Conversionwise →

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