Hire an expert+Submit a test
Tests
Ecommerce
All test results321Winning testsTests that lostTest ideas698
By page
Product page138Cart21Checkout20Collection page28Homepage29Landing page27Navigation & menu15Post-purchase1
Featured win
A
→
B
+$182k monthly revenueAdded bundle options directly on the product page
More categories are on the way: SaaS, lead gen and apps. Share a test →
Elements
Trust and proof
Reviews & star ratings40Social proof, authority & press29Trust badges & security seals14
Offers and pricing
Bundles & quantity breaks25Upsells & cross-sells18Subscriptions & subscribe-and-save10
Layout and content
Product images & gallery41Shipping & delivery messaging33
All 44 elements → · Browse by page type →
Guides
Learn
CRO guideA/B testing guideThe CRO processStatistical significanceA/B testing mistakes
Benchmarks
Ecommerce conversion rateConversion rate by industryShopify conversion rateCart abandonment rate
Calculators and checklists
Significance calculatorSample size calculatorConversion rate calculatorEcommerce CRO checklistProduct page checklist
Tools
Best tools
A/B testing toolsShopify A/B testing appsHeatmap toolsPage buildersReview apps
Reviews and comparisons
Intelligems vs ShopliftVWO vs ConvertConvert reviewIntelligems reviewPageFly vs GemPages
Hire an expertSubmit a test

Homepage rebuild with new hero, USP bar and reviews for a welding lens brand: +9.71% revenue per visitor

WinnerAgency case study, not a single A/B testHomepage
Oliver KenyonCase study byOliver KenyonConversionwise
Commentary byLiftArchiveOur analysis, not theirs

Conversionwise rebuilt the homepage for Ridge Products Welding, a welding lens and hood brand. They reported 9.71% higher revenue per visitor and 8.30% higher AOV.

+9.71% revenue per visitor
  • +9.71% revenue per visitor ($11.45 to $12.56)
  • +8.30% AOV ($168.07 to $182.02)
  • +1.30% conversion rate (6.81% to 6.90%)
  • Est. +$63,240 annual revenue

Caveats: Annual revenue is an estimate, and the conversion rate change was small.

What they changed

Who ran it

Conversionwise, co-founded by Oliver Kenyon, published this case study for Ridge Products Welding. The numbers are theirs; this page is our short summary of the facts.

Read the full case study on Conversionwise →

Similar tests

A
→
B
+$78,454/month
Homepage hero with better imagery, 4.9/5 rating, press logos and clearer headline
HomepageReviews & star ratings@oliverkenyon
A
→
B
+$77,558 per month
Homepage hero: USP toolbar, 3 benefit bullets, full-width emotive CTA with social proof
HomepageSocial proof, authority & press@oliverkenyon
A
→
B
+10.9% revenue per visitor
Added Instagram-style category story bubbles above the mobile homepage hero
HomepageHero & above-the-fold section@oliverkenyon
A
→
B
+29.72% revenue per visitor
Added a best-sellers product row right under the homepage hero
HomepageHero & above-the-fold section@DaveDiederen
A
→
B
+52.67% revenue per visitor
Replaced the homepage hero video with a static image with a benefit callout
HomepageUGC & product video@DaveDiederen
A
→
B
+2.61% revenue per visitor
Hid the 'As Seen On' press bar on the homepage for paid traffic
HomepageSocial proof, authority & press@DaveDiederen
Hero & above-the-fold section tests USP bars & benefit icons tests Social proof, authority & press tests All homepage tests