Full theme test of homepage, collections, menu and subscriptions for a skincare brand: +£281,417 annual revenu

Case study byOliver KenyonConversionwise

Commentary byLiftArchiveOur analysis, not theirs

Conversionwise tested a full new theme against the live site for BLD BRO, a skincare brand for bald heads. They reported £281,417 in added annual revenue and a 28% rise in subscription take rate.

Caveats: Whole-theme test bundling several changes, reported at 94% confidence; figures are in GBP.

What they changed

• Homepage redesigned to sell the Daily & Night Duo directly
• Collection pages restructured
• New mega menu
• Subscribe & Save presentation reworked

Who ran it

Conversionwise, co-founded by Oliver Kenyon, published this case study for BLD BRO. The numbers are theirs; this page is our short summary of the facts.

Read the full case study on Conversionwise →

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