Subscription-only product page with free gifts for a cat fountain brand: +6.84% conversion rate

Case study byOliver KenyonConversionwise

Commentary byLiftArchiveOur analysis, not theirs

Conversionwise tested a subscription-only product page against the one-time purchase page for KittySpout, a cat water fountain brand. They reported a 6.84% conversion lift and $12,000 in first-month subscription revenue.

Caveats: No confidence level or test length stated.

What they changed

• Dedicated subscription-only product page
• Free gifts bundled with the subscription
• Price presentation reworked to show value

Who ran it

Conversionwise, co-founded by Oliver Kenyon, published this case study for KittySpout. The numbers are theirs; this page is our short summary of the facts.

Read the full case study on Conversionwise →

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