Removing an email popup from a top product page for a solar lighting brand: +$36,721/month

Case study byOliver KenyonConversionwise

Commentary byLiftArchiveOur analysis, not theirs

Conversionwise tested removing the email signup popup from the top product page of Litehouse, an outdoor solar lighting brand. They reported $36,721 in added monthly revenue and a 9.80% conversion lift.

Caveats: Single-change test reported at 93.1% confidence, below the usual 95% bar.

What they changed

• Auto-triggered email popup removed from the best-selling product page
• No other copy, layout or offer changes

Who ran it

Conversionwise, co-founded by Oliver Kenyon, published this case study for Litehouse. The numbers are theirs; this page is our short summary of the facts.

Read the full case study on Conversionwise →

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