Second 'Find Your Grip' hero button: +6.58% revenue per visitor
Test run byAlex StoykovOlifant Digital
Commentary byLiftArchiveOur analysis, not theirsAdding a second 'Find Your Grip' button under the main homepage hero button lifted revenue per visitor by 6.58% and conversion rate by 10.98%. Alex Stoykov ran this 15-day A/B test for WedgeGuys, a golf grip store. The original 'Shop GLP Velvet' button stayed in place.
- Revenue per visitor: +6.58%. Each homepage visitor was worth more on average.
- Conversion rate: +10.98%. Noticeably more visitors went on to place an order.
- Conversion grew faster than revenue per visitor, which suggests the extra orders were somewhat smaller on average. Order value was not shared.
The change
The variant adds a secondary 'Find Your Grip' button under the main hero button.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
A mobile homepage hero promoting the GLP Retro Collection grips, with a single green 'Shop GLP Velvet' button.
Variant
The same hero with a white outlined 'Find Your Grip' button added directly under the green one. Where the new button led was not shown.
Why it likely won
Our reading of the result, not the practitioner's claim.
- the original button only served shoppers who wanted that one product line. A second path gave everyone else somewhere to go.
- many grip buyers aren't sure which grip suits them, and 'Find Your Grip' speaks to that uncertainty directly.
- the white secondary style kept the main button dominant, so the new option added choice without competing for attention.
Caveats: The test ran for 15 days on one store's mobile homepage. Sample size, confidence level, base rates and the new button's destination were not shared.
Who ran it
Alex Stoykov (@stoykovallex1) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we add a secondary 'find your product' button under the hero CTA, then more visitors will buy because shoppers who aren't ready for the featured product get a clear next step.
- Primary metric
- Revenue per visitor
- Guardrails
- Average order value
- Click-through on the main hero button
- Sales of the featured product
- Who should test it
- Stores whose hero promotes one product or line while many visitors are still unsure what they need, such as sports gear, skincare or mattresses. It probably adds little if the hero already links to a broad shop-all page.
Questions
Should a homepage hero have more than one button?
In this test, adding a second button lifted revenue per visitor by 6.58%. The new button was styled as secondary, so the main call to action stayed dominant.
What should a secondary hero CTA say?
Here it offered help choosing: 'Find Your Grip'. That gave shoppers who weren't sold on the featured product a clear next step.
How long should a homepage CTA test run?
This one ran for 15 days, which covers two full weekly cycles. That is a sensible minimum for most stores.
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