PageDeck landing page vs SamCart: +20% conversion rate
Test run byPeter ChristensenScaling CRO
Commentary byLiftArchiveOur analysis, not theirsSending traffic for a $600+ offer to a PageDeck landing page instead of a SamCart page lifted conversion rate by 20% over 10 days. Peter Christensen ran this test and shared the numbers while it was still running. In March the same comparison had gone the other way.
- Conversion rate, April 1-10: +20% for the landing page across all three tracking sources (Clarity sessions, Meta clicks, Convert visitors).
- Orders, April 1-10: 246 on the landing page vs 205 on SamCart, on about 96,000 visitors each in Convert. That is 0.25% vs 0.21% conversion.
- Earlier result, flagged: in March the landing page trailed by 29% on Clarity and Meta data and by 6% on Convert data (423 vs 443 orders).
- Conversion rates are very low on both pages, which fits a high-priced offer sold to cold ad traffic.
The change
Same offer, hosted on PageDeck instead of SamCart (layouts not shown)
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Visitors went to the offer's SamCart page. The post does not show its design.
Variant
Visitors went to a PageDeck landing page at /limited-time, which we read as the PageDeck version. Its layout is not shown either.
Why it likely won
Our reading of the result, not the practitioner's claim.
- a dedicated landing page can tell the story of a high-priced offer better than a checkout-style page.
- the flip from March to April suggests the landing page was changed or improved between periods, or that results are noisy at this order volume.
- a 41-order gap is meaningful but small, so the result could still move.
Caveats: The test was still running and the 20% lift covers only 10 days. The page had lost in March, and no significance figure was shared.
Who ran it
Peter Christensen (@peterac_) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we send ad traffic for a high-ticket offer to a dedicated landing page instead of a hosted checkout page, then more visitors will order because the page can explain the offer before asking for payment.
- Primary metric
- Conversion rate (orders per visitor)
- Guardrails
- Average order value
- Refund rate
- Page load time
- Who should test it
- Sellers of high-priced single offers who drive paid traffic straight to a checkout tool page. Give it several weeks, since results swung widely here from month to month.
Questions
Is a landing page better than a SamCart page for high-ticket offers?
In this test, the PageDeck landing page converted 20% better over 10 days in April. It had converted worse in March, so the answer depends on the page you build.
How long should I run a landing page platform test?
Longer than 10 days if order volume is low. Here, about 200 to 250 orders per side were enough to see a gap, but the direction had flipped a month earlier.
Why use several tracking sources for one test?
This test checked Clarity, Meta and Convert data side by side. All three agreed on the April result, which makes it more believable.