Frequently bought together bundle near ATC: +10.87% RPV
Test run byAlex StoykovOlifant Digital
Commentary byLiftArchiveOur analysis, not theirsAlex Stoykov added a one-click Frequently Bought Together block near add to cart on a WedgeGuys golf grip page, and revenue per visitor rose 10.87%. Conversion rate rose 8.09%. The split test ran 16 days on 12,421 visitors.
- Revenue per visitor: +10.87%. This was the main metric.
- Conversion rate: +8.09%, so the block didn't distract buyers from the main product.
- Revenue per visitor rose more than conversion, which suggests larger orders too. Order value was not shared directly.
- Raw figures and confidence ranges were not shared.
The change
Variant adds a one-click Frequently Bought Together block below the buy area.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The grip page sold only the grip, even though installing one needs extra supplies. Alex says 8.02% of sessions added to cart and average order value sat below the $75 free shipping threshold.
Variant
A Frequently Bought Together block below the add-to-cart area offered two add-ons with one 'Add all 2 to cart' button. The post names tape and solvent; the screenshot labels them Towel at $9.99 and Solvent at $8.99, $18.98 together.
Why it likely won
Our reading of the result, not the practitioner's claim.
- the add-ons are things a buyer needs to finish the job, so offering them is helpful rather than pushy.
- one click for both items removes the effort of finding them elsewhere on the site.
- with orders often below the $75 free shipping line, add-ons may help some shoppers qualify.
Caveats: One store and one product page; the test ran 16 days on 12,421 visitors. The post and screenshot name the add-ons differently, and the variant screenshot also shows a 15% off badge whose role isn't explained.
Who ran it
Alex Stoykov (@stoykovallex1) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we offer the supplies needed to use the product as a one-click bundle near add to cart, then revenue per visitor will rise because buyers get everything they need in one step.
- Primary metric
- Revenue per visitor
- Guardrails
- Conversion rate
- Average order value
- Bundle attach rate
- Who should test it
- Stores selling products that need a companion item to use, like parts, refills or installation supplies. It's less likely to work when the add-ons feel unrelated or optional.
Questions
Do Frequently Bought Together sections increase revenue?
In this test, yes. Revenue per visitor rose 10.87% and conversion rose 8.09%.
What products work best in a bundle block?
Items the buyer needs to use the main product. Here, grip installation supplies were paired with the grip.
Where should a bundle offer go on a product page?
This test placed it just below the add-to-cart area, so buyers see it while deciding.
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