Product page top redesign: +$0.628 revenue per session
Test run byOliver KenyonConversionwise
Commentary byLiftArchiveOur analysis, not theirsOliver Kenyon redesigned the top of a product page and revenue per session rose by $0.628. They reported +$36,772 per month, forecast at +$441,264 per year. The update added a rotating message bar, an image slider with thumbnails, a bolder add-to-cart button and a benefit icon row.
- +$0.628 revenue per session.
- +$36,772 per month in revenue.
- +$441,264 per year, which is a forecast.
- Add-to-cart rate, sample size and test length were not shared.
The change
A message bar, thumbnail slider, stronger button and benefit icons tighten the first screen.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
A large single image led the page with a small 1/7 counter, followed by name, reviews, sale price, five bullet benefits and an Add to Cart button. There was no message bar or benefit row.
Variant
A rotating message bar sat under the header, and the gallery gained arrows plus a thumbnail strip. The button grew stronger and four benefit icons sat directly under it.
Why it likely won
Our reading of the result, not the practitioner's claim.
- thumbnails show there are more images, so shoppers explore before scrolling away.
- benefit icons right under the button reassure at the moment of decision.
- a tighter first screen fits more key info, including the sale price, above the fold.
Caveats: No sample size, duration or significance was shared, and several elements changed together.
Who ran it
Oliver Kenyon (@oliverkenyon) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we add a thumbnail slider, a clearer add-to-cart button and benefit icons to the first screen of the product page, then revenue per visitor will rise because shoppers engage early and see reasons to buy before scrolling.
- Primary metric
- Revenue per visitor
- Guardrails
- Add-to-cart rate
- Scroll depth
- Average order value
- Who should test it
- Mobile-first stores where many visitors leave before scrolling the product page. If your first screen already shows thumbnails, sale info and trust icons, the lift will likely be smaller.
Questions
Do thumbnails under the product image help?
They were part of a redesign that raised revenue per session by $0.628. Because several changes shipped together, their own effect is unknown.
What belongs directly under the add-to-cart button?
In this variant, four benefit icons sat right under the button. Use whichever reassurances your buyers care about most, such as shipping or returns.
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