Shorter collection page header: +$45,982/month (forecast)
Test run byOliver KenyonConversionwise
Commentary byLiftArchiveOur analysis, not theirsShrinking the top section of collection pages so products show sooner was forecast to add $45,982 per month. Oliver Kenyon ran the test after seeing shoppers leave before they reached a product. The forecast comes to $551,784 per year.
- Revenue: +$45,982 per month, forecast. This was the headline figure shared.
- Annual forecast: $551,784.
- Product impressions and revenue per session went up, according to Oliver Kenyon. Exact figures were not shared.
The change
Variant condenses the intro so products show above the fold
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
On mobile, a long collection heading, two lists of category links, a long block of text and shipping notes all sat above the filter bar and products.
Variant
The top section was condensed to a short line of text that can be expanded, with filter and sort placed right above the product grid. Products appeared on the first screen.
Why it likely won
Our reading of the result, not the practitioner's claim.
- on mobile, the long intro pushed products below the first screen, and many visitors never scrolled that far.
- putting filters next to the grid helps shoppers narrow down sooner instead of reading copy first.
Caveats: Only a forecast dollar figure was shared, with no conversion rate, sample size, duration or significance.
Who ran it
Oliver Kenyon (@oliverkenyon) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we shrink the top section of collection pages so products appear on the first screen, then revenue per session will rise because more visitors reach and click products.
- Primary metric
- Revenue per session
- Guardrails
- Product click-through rate
- Organic search traffic to collection pages
- Bounce rate
- Who should test it
- Stores with long intro text or link blocks above the grid, especially on mobile. If your products already show on the first screen, there is little to gain.
Questions
Does collection page intro text hurt sales?
It can when it pushes products off the first screen. Condensing it here was forecast to add $45,982 per month.
Should I remove collection descriptions completely?
This test kept a short line that expands on tap, so the copy was still there for shoppers and search engines but no longer blocked the grid.
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