One-click extra 10% off banner above ATC: +28% revenue per visitor
Test run byRubenTailored Commerce
Commentary byLiftArchiveOur analysis, not theirsRuben added a small banner above the add-to-cart button that applied an extra 10% discount in one click, and revenue per visitor rose 28.26%. The test ran for one week on about 32,000 visitors and more than 1,000 orders. Ruben plans to rerun it to check the result holds.
- Revenue per visitor: $4.65 to $5.97 (+28.26%). The tool's range was +7% to +53%, so the lift was positive but its size is uncertain.
- Conversion rate: 2.64% to 3.59% (+36.05%, range +20% to +54%). Many more visitors placed an order.
- Conversion rose faster than revenue per visitor, so each order was worth a little less on average. That fits a 10% price cut.
- The testing dashboard estimated about +$206,772 a month. Treat that as a projection, not banked revenue.
The change
Variant adds a timed one-click extra 10% discount above add to cart.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The product page had no on-page discount. The brand offered the same extra 10% only through a code sent by email.
Variant
A banner above add to cart read 'Extra 10% off' on top of the current price, with an 'Apply discount' button. Its header said the saving was limited and showed a countdown starting at 30:00.
Why it likely won
Our reading of the result, not the practitioner's claim.
- an extra discount shown right at the buying moment lowers the price for everyone who sees it, which is a strong lever on its own.
- the 30-minute countdown may add urgency. Ruben plans a free-gift test to separate urgency from the price effect.
- the price point may simply be too high. Ruben also plans a straight price test to check this.
Caveats: One week of data on one store, and Ruben says it still needs a retest to confirm. Margin and profit per visitor were not shared, and a 10% discount cuts margin on every order.
Who ran it
Ruben (@Rubendgrf) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we let shoppers apply an extra discount with one click above add to cart, then revenue per visitor will rise because the lower price and time limit remove hesitation at the decision point.
- Primary metric
- Revenue per visitor
- Guardrails
- Profit per visitor or gross margin
- Average order value
- Full-price conversion after the test ends
- Who should test it
- Stores that already hand out discount codes by email or popups and want to know if showing them on the product page pays. Skip it if margins are thin or if constant discounting would train buyers to wait for deals.
Questions
Does showing a discount on the product page increase sales?
In this test it did. Conversion rose 36% and revenue per visitor rose 28% over one week. The store has not yet confirmed it with a retest.
Is a one-click discount better than a discount code?
This test only compared the on-page button with no on-page offer, while codes went out by email. It suggests removing the code step can help, but it did not test a typed code on the page.
Does the countdown timer matter?
Unknown from this test, because the timer and the discount launched together. Ruben plans further tests to separate urgency from price.
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