Urgency bar moved to top of PDP plus mobile thumbnails: +$24K/mo
Test run byOliver KenyonConversionwise
Commentary byLiftArchiveOur analysis, not theirsMoving the sale urgency bar to the top of the product page and adding image thumbnails on mobile lifted forecast revenue by about $24,000 a month. Oliver Kenyon ran this test. The post also reports +$6.37 revenue per session.
- Forecast revenue: about +$24,000 a month, or +$288,000 a year. These are projections.
- Revenue per session: +$6.37, as stated in the post.
- Two changes were tested together, so we can't tell how much each one contributed.
The change
The sale bar moves to the top and a thumbnail row appears under the main image.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The sale bar sat low on the page, between the price and the add-to-cart button. Mobile shoppers saw one main product image with no thumbnails.
Variant
The sale bar was moved up, just under the header and above the product name. A row of thumbnail images was added under the main image on mobile.
Why it likely won
Our reading of the result, not the practitioner's claim.
- a sale message is only useful if people see it, and the top of the page is seen by almost everyone.
- thumbnails show at a glance that more angles exist, so mobile shoppers explore the product with less effort.
- seeing the sale early frames the price as a deal before shoppers reach it.
Caveats: Sample size, test length and conversion rate were not shared, and the dollar figures are forecasts. Two changes were bundled in one variant.
Who ran it
Oliver Kenyon (@oliverkenyon) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we move the sale urgency bar to the top of the product page and add mobile thumbnails, then revenue per session will rise because shoppers see the offer sooner and can browse images faster.
- Primary metric
- Revenue per session
- Guardrails
- Average order value
- Bounce rate
- Margin during the sale
- Who should test it
- Stores running a real, time-bound sale with a mostly mobile audience and several product photos. It won't help without a genuine offer, and fake urgency can damage trust.
Questions
Where should an urgency or sale bar go on a product page?
In this test, moving it to the top of the page, right under the header, was part of a variant that added about $24,000 a month in forecast revenue.
Do thumbnails help on mobile product pages?
They were half of this winning change. Thumbnails signal there are more photos and let shoppers jump between angles without swiping blind.
Which change drove the lift?
We can't say. Both changes shipped in one variant, so test them separately if you need to know.
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