Price and savings moved below the product title: +7.39% conversion
Test run byDave DiederenSyntra Labs
Commentary byLiftArchiveOur analysis, not theirsShowing the price and compare-at saving directly below the product title lifted conversion by 7.39% in Dave Diederen's test, from 2.96% to 3.18%. Revenue per visitor rose 6.95%. The variant had an 87.8% chance to beat control.
- Conversion rate: +7.39% (2.96% to 3.18%), range -1% to +16%. More visitors bought.
- Revenue per visitor: +6.95% ($1.34 to $1.44), range -4% to +20%.
- Probability to beat control: 87.8%. Likely a real win, but below the usual 95% bar.
- Average order value: no change ($45.45 vs $45.27).
The change
The variant adds the price and savings badge right under the title.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The product page had no price near the title. The price only appeared lower down, inside the quantity bundle options.
Variant
The price now sits right under the title, with the original price crossed out and a savings badge next to it. It updates with the selected quantity.
Why it likely won
Our reading of the result, not the practitioner's claim.
- shoppers look for the price right after the title, and if it isn't there, some leave.
- showing the crossed-out price and saving at once makes the deal clear on load.
- needing to scroll to the bundle picker to learn the price adds a step.
Caveats: An 87.8% probability to beat control is short of the usual 95% bar. Sample size and test length were not shared, and the product in the post is an illustration.
Who ran it
Dave Diederen (@DaveDiederen) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we show the price and compare-at saving directly below the product title, then more visitors will buy because they see the price and the deal without scrolling.
- Primary metric
- Conversion rate
- Guardrails
- Average order value
- Bundle take rate
- Revenue per visitor
- Who should test it
- Stores whose price is hidden in a bundle or quantity selector, or below the fold on mobile. If your price already sits under the title, this won't apply.
Questions
Where should the price go on a product page?
Right under the title worked best here. Moving it there lifted conversion by 7.39% in Dave Diederen's test.
Should I show the compare-at price?
This test showed the original price crossed out with the saving beside it. The post doesn't separate that from the move itself.
Was this result significant?
It had an 87.8% chance to beat control. That points to a win but falls short of the 95% bar many teams use.
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